Google My Business evolved from the Google Places service, which initially allowed companies to list their businesses for free on Google search. When Google+ was launched, Google Places became Google+ Local, offering businesses profiles similar to those on other social networks. However, due to the limited success of Google+, Google My Business emerged as a standalone service. This platform allows businesses to manage their data and services, including company information, location, and Google Ads, through one Google account. Google My Business streamlines the creation of local ads, boosting visibility and engagement for businesses.